Little letters.Big protection.
Postlings helps children discover the world through meaningful friendships. Because those friendships begin online, protecting children's privacy, safety and wellbeing comes first.
This page explains exactly how your child is protected, what information we collect, what happens behind the scenes — and which protections are still being built. We would rather tell you what's unfinished than pretend everything is perfect.

Our approach: safety by design
Safety at Postlings is not an optional extra parents switch on. It is built into how accounts work, how children connect, how letters travel, and what the app never offers. Our principles:
- ✓Children's best interests come before engagement or revenue.
- ✓Every child profile is created and managed by an authorized grown-up.
- ✓Children have no unrestricted access to strangers — both families approve every friendship.
- ✓Letters are deliberately delayed, never instant.
- ✓Grown-ups can read all of their child's correspondence.
- ✓Privacy settings start at their most protective.
- ✓No behavioral advertising, and we never sell children's personal data.
- ✓No public feeds, followers, likes or popularity rankings.
- ✓Children can block a pen pal without confronting them.
- ✓We review our safeguards whenever features change.
You can see exactly which of these are live today in the safety status section below.
Grown-up managed accounts
Children aged 6–12 never register on their own and never need an email address or password. The account belongs to the grown-up:
- 1A parent, guardian or teacher creates the account with their own email and confirms it.
- 2The grown-up creates each child's profile: first name, age, country and interests.
- 3The grown-up controls whether a child's profile can be discovered by other families.
- 4The child takes part only within those permissions — on a family device, optional child PINs keep siblings' letters separate.
About verification: today, accounts are confirmed by email. During our test phase, checkout asks grown-ups to confirm they are an adult — that is a simulated check, not real identity verification. We are designing a privacy-preserving verification step with an external provider, and a separate parental-consent process, because proving someone is an adult does not prove they are a child's guardian. We will not describe verification as operational until it is built and tested.
Parent-approved pen-pal connections
Children can only write to a pen pal after both families say yes. Here is what that means in practice:
- ✓Child profiles are private by default; families choose whether to appear in pen-pal discovery.
- ✓Discovery shows only a first name, age, country and interests — never a surname, school, city, address, phone number, photo or social media account.
- ✓Matching filters by age so children meet pen pals close to their own age.
- ✓A connection request must be approved by the receiving family before any letter can be sent.
- ✓Either family can end or block a connection at any time, and the child never has to confront the other user.
- ✓Plans limit how many pen pals a child can have, which keeps correspondence meaningful and reduces unsolicited contact.
An honest limitation: grown-up approval alone cannot guarantee who another participant really is. That is why profiles stay minimal, contact details are blocked in letters, delivery is slow, and you can read everything your child sends and receives. Real identity verification — when it arrives — will reduce this risk further, but no system removes it entirely.
Letter safety and parental review
Every letter follows a supervised journey:
- 1Your child writes a letter — with stationery, drawings and stamps, but no attachments.
- 2Automated checks gently flag phone numbers, email addresses, home addresses, links and social-media names, and the letter can't be sent while they remain.
- 3In classrooms, the teacher approves each letter before it sends. In families, grown-ups can read every letter their child sends or receives, at any time.
- 4Only then does the simulated postal journey begin — letters travel at the speed of real distance, from about 12 hours to 10 days.
- 5The receiving family can read the letter once it arrives. There is no instant messaging anywhere in Postlings.
What automated checks can't do: they look for contact details and links, not meaning. They cannot reliably detect bullying, grooming or unkindness — no keyword filter can. That is why your ability to read your child's letters, and an easy way to block a pen pal, matter more than any filter. A pre-delivery approval step for the receiving family and a report-to-us tool are still being built; see safety status.
Photos, drawings and attachments
Photo sharing is off — by design. Children cannot send photographs, files or attachments in Postlings letters today. We would rather keep a feature switched off than ship it before it is safe.
What children can send is creative but contained: colorful stationery, stickers, stamps and drawings made with the in-app drawing pad. Drawings are part of the letter itself, so the same grown-up visibility applies to them.
If we ever introduce photo sharing, it will arrive only with separate send and receive permissions for parents, screening for unsafe content, removal of hidden metadata such as GPS coordinates, file checks, and clear retention rules — and it will stay off by default.
Meet Pip. A guide to the world, not a stranger to chat with.

Pip is Postlings' AI-powered bird who answers children's questions about their pen pal's country — its geography, languages, food, school life, traditions and everyday moments. Pip is designed specifically for children aged 6–12:
- ✓Answers are short, kind and written for young readers.
- ✓Pip says it is an AI, can make mistakes, and never pretends to be a real child or friend.
- ✓Pip never asks for personal details, and gently reminds children to keep them private.
- ✓Pip never suggests websites, apps, meeting anyone, or moving conversations off Postlings.
- ✓Pip never recommends purchases or asks children to buy more questions.
- ✓Hard topics get calm, careful answers and a suggestion to talk to a grown-up.
- ✓Questions containing contact details are declined before they reach the AI.
- ✓Pip's job is to help children learn — and to think of questions for their real pen pal.
You're in control
Grown-ups can turn Pip off entirely, set a daily question allowance per child, and buy extra question packs if they choose. Allowances apply across all countries together, while each country's conversation stays separate.
Where conversations live
Pip chats are saved in your family's own browser, per country, so you can read or delete them on your device. We don't use children's questions to train any AI model ourselves; answers are provided through Lovable's AI platform, and Lovable's privacy policy explains how they handle data.
Privacy and personal data
We follow the GDPR's core principles: collect only what we need, use it only for the reasons we tell you, keep it accurate and secure, and keep it no longer than necessary. Here is what we collect and why:
| Information | Why we need it | Who can see it |
|---|---|---|
| Grown-up account (name, email, password) | To sign you in and manage your family or classroom | Only you and Postlings |
| Child profile (first name, age, country, interests) | To match pen pals and personalize learning | Approved pen-pal families see first name, age, country, interests only |
| Letters and drawings | To deliver correspondence between approved pen pals | Both families' grown-ups and the two children |
| Approvals, blocks and permissions | To enforce your safety choices | Only your family |
| Country exploration, quizzes and passport stamps | To save learning progress | Only your family |
| Pip questions and answers | To answer and to show your child's allowance | Your family's browser; answers via Lovable's AI platform |
| Payment and subscription details | To run adult-only billing | You and our payment provider (Stripe, test mode) |
| Security and moderation records | To keep accounts safe and investigate problems | Authorized Postlings staff only |
- We never sell children's data, show behavioral advertising, or profile children for marketing.
- Teachers never see a child's private family letters or Pip conversations — classroom and family spaces are separate.
- Payment screens exist only in the signed-in grown-ups area. Children never see prices or checkout.
Your family's privacy rights
Under the GDPR, you can ask to:
- ✓see the personal information we hold about your family;
- ✓correct anything that is wrong;
- ✓delete your account and your children's data;
- ✓withdraw consent where processing is based on consent;
- ✓receive a copy of your data in a portable format;
- ✓object to certain kinds of processing.
Where we are today: self-service download and deletion tools are still being built, and we are setting up a dedicated privacy contact — we will publish it here as soon as it is operational rather than list an address nobody reads. Some records (for example, safeguarding or payment records) may need to be kept for a limited time even after a deletion request, and backups take time to cycle. We will always explain what was deleted and what must be retained, and why.
Default privacy settings
Every child profile starts with the most protective settings we offer:
- Discoverability off until a grown-up turns it on
- No photos or file attachments
- Contact details and links blocked in letters
- No precise location — country only
- No public activity status, followers or popularity scores
- No instant messaging of any kind
- No behavioral advertising
- Grown-up approval required for every new pen pal
Grown-ups can relax optional settings (like showing a child's age, or enabling Pip). Essential protections — both-family approval, no contact details, no instant messaging — can never be switched off, and no paid plan can weaken them.
Reporting, blocking and getting help
If something feels wrong, here is what your family can do today:
Block a pen pal
Either family can end a connection instantly from the Grown-ups area. The other child is never told who blocked them or why.
Read everything
Grown-ups can read all of their child's letters, so nothing has to be taken on trust.
Turn things off
Discoverability, Pip and group letters can all be switched off per child.
Still being built: an in-app tool to report a letter or account directly to a Postlings safeguarding contact, with a proper review process. We will publish a real reporting contact here only when it is operational — we won't invent response-time promises or claim round-the-clock moderation that doesn't exist. If a child needs help right now, trusted adults come first; in Estonia, children can call or chat with Lasteabi 116111 (free, 24/7), and most countries have a child helpline listed at Child Helpline International.
Classrooms, homeschool and worldschool
Classroom exchanges run in a separate, teacher-supervised space:
- ✓The teacher holds the account and creates student profiles — children never sign up themselves.
- ✓Teachers record which students have parent or guardian permission to take part.
- ✓Classes only exchange letters with approved partner classrooms, and the teacher approves each letter before it sends.
- ✓Classroom letters are completely separate from a child's private family correspondence.
- ✓Teachers cannot see a child's family letters, family Pip chats or other personal information.
- ✓Student Pip questions come from a shared classroom allowance the teacher controls.
For schools, data-protection roles matter: depending on how a school uses Postlings, the school and Postlings may each have their own GDPR responsibilities. We are happy to discuss this with school data protection officers before a class joins.
Healthy digital habits
Postlings is deliberately built without the mechanics that make apps hard to put down:
- Letters take real time — there is nothing to refresh.
- No endless feeds, likes, follower counts or streaks.
- No pressure to reply quickly; a letter that waits is normal.
- Quiet hours keep nights notification-free.
- You can never pay to make a letter arrive faster.
- Stamps and achievements celebrate moments — a first friendship, a finished quiz, 25 thoughtful replies — never time spent or money spent.
- Country activities are designed to continue offline: recipes to cook, words to practice, things to find out together.
Payments and children's protection
Postlings has a free plan and optional paid plans, but money is strictly a grown-up matter:
- Children never see prices, checkout or purchase prompts anywhere in their views.
- Pip never suggests buying more questions — when questions run out, Pip suggests exploring country content instead.
- Essential safety features are free on every plan, forever.
- If you downgrade or cancel, existing friendships and letters are always preserved.
- Paid stationery is decoration only — it never buys access to other children.
- All payments currently run in Stripe test mode: no real charges are made while we finish verification and compliance work.
The rules we follow
Postlings is built in Estonia, for families everywhere. Here is the legal landscape we design against — in plain language, with links if you want to read more.
GDPR — the EU's data protection law
Law, applies todayThe GDPR gives children special protection (its Recital 38 says so explicitly). For Postlings it means: collect the minimum, explain it clearly (Articles 12–14), keep it secure (Article 32), design privacy in from the start (Article 25), honor your rights to access, correct, delete and move your data (Articles 15–20), and assess risks before launch (Article 35). Estonia's Personal Data Protection Act §8 sets age 13 as the point where a child can consent to online services themselves — younger children need a parent's consent, which is one reason Postlings accounts always belong to a grown-up. Other EU countries set this age between 13 and 16.
Read the GDPRDigital Services Act (DSA)
Law, applies todayThe DSA (Regulation (EU) 2022/2065) requires online platforms to protect minors (Article 28) and bans profiling-based advertising to children. The European Commission's July 2025 guidelines on protecting minors are our design benchmark — they are guidance, not binding law, and some obligations depend on a platform's size and classification. We are assessing exactly how the DSA classifies Postlings before opening real child-to-child matching.
Commission guidance on minorsEU KIDS Act
Proposed — not yet lawThe European Commission proposed the EU KIDS Act on 17 September 2026. If adopted, it could bring under-13 access restrictions, guardian-managed accounts, age assurance and rules on AI chatbots and manipulative design. We are following it closely and will not assume Postlings is exempt just because it is educational and parent-supervised. Before real children use international matching, we will obtain a legal assessment of how current and proposed rules classify Postlings.
European child-friendly design guidance
Voluntary guidance we followBeyond binding law, we design against recognized European guidance: the Better Internet for Kids (BIK+) strategy, the Irish Data Protection Commission's 'Children Front and Centre' fundamentals, the French CNIL's recommendations on children's data and parental consent, and the Dutch Code for Children's Rights. These are voluntary codes and guidance — we treat them as the standard to build to, not as legal cover.
About BIK+Safety status today
Every protection on this page, checked against what is actually built. We update this section as things ship — and we would rather show you a "planned" than pretend a "done".
| Protection | Status |
|---|---|
| Grown-up-only accounts; children never register | In place |
| Two-family approval before any letter | In place |
| Age-matched pen-pal discovery | In place |
| Minimal public profiles (first name, age, country, interests) | In place |
| Distance-delayed delivery; no instant messaging | In place |
| Automated contact-detail and link checks in letters | In place |
| Grown-ups can read all of their child's letters | In place |
| Teacher-approved classroom letters, separate from family post | In place |
| Pip safety rules, parent on/off switch and question allowances | In place |
| Blocking a pen-pal connection | In place |
| Adult-only billing; no purchase prompts for children | In place |
| Row-level security and role-separated data in our database | In place |
| Real adult identity verification | In progress |
| In-app reporting to a safeguarding contact | In progress |
| Self-service data export and account deletion | In progress |
| Pre-delivery approval by the receiving family | Planned |
| Photo sharing (stays off until it is safe) | Planned |
| Independent security audit and documented risk assessment (DPIA) | Planned |
What this means for launch: until identity verification, reporting and a completed risk assessment are in place, Postlings accounts and correspondence should be treated as a supervised pilot, not a finished public service. We will not open real child-to-child matching widely before these gaps close — and this page will say so until they do.
Questions parents ask
How do I know who my child is writing to?+
Every pen pal is another child whose profile was created by their own grown-up, and both families must approve the connection before any letter can be sent. You can read every letter your child sends and receives in the Grown-ups area.
How are parents verified?+
Today, accounts are confirmed by email, and checkout uses a simulated adult confirmation during our test phase. Real, privacy-preserving identity verification is being designed with an external provider — we will say so on this page when it is genuinely operational.
Can strangers contact my child?+
No. Children appear in pen-pal discovery only if you turn it on, discovery shows just a first name, age, country and interests, and nobody can exchange a single letter until you approve the connection.
Can my child receive inappropriate letters?+
Letters are checked automatically for contact details and links, and you can read everything. But no filter catches unkindness or manipulation — that's why you can read all correspondence and block any connection instantly.
Who can read my child's letters?+
The two children, and both families' grown-ups. In classrooms, the teacher reads and approves class letters — but never a child's private family correspondence.
What information can pen pals see?+
A first name, age, country and chosen interests. Never a surname, school, city, address, phone number, photo or social media account.
Are children allowed to share photos?+
No. Photo and file sharing is switched off by design and will stay off until it can be done safely, with parental permissions and proper screening.
Is Pip safe for children?+
Pip is an AI country guide with strict rules: age-appropriate answers, no personal questions, no links or apps, no purchase suggestions, and calm redirection on hard topics. You can turn Pip off or set a daily question allowance per child.
Does Pip remember conversations?+
Pip chats are saved per country in your family's own browser, so you can read or delete them on your device. Question allowances count across all countries together.
Is my child's data used to train AI?+
We never use children's questions or letters to train any AI model ourselves. Pip's answers come through Lovable's AI platform, whose privacy policy explains their data handling.
Does Postlings show advertising?+
No. There is no advertising in Postlings, no behavioral profiling, and we never sell personal data.
Can I block another family?+
Yes — instantly, from the Grown-ups area. The other family is not told who blocked them or why.
How do I report a safeguarding concern?+
An in-app reporting tool with a real safeguarding contact is being built and will be published here when operational. Until then, blocking is immediate, and children in Estonia can reach Lasteabi 116111 (free, 24/7); other countries' helplines are listed at Child Helpline International.
Can I export or delete my child's information?+
Self-service export and deletion tools are in progress. When they ship you'll find them in the Grown-ups area; until then this page will say so honestly rather than promise a button that doesn't exist yet.
What happens when we cancel a subscription?+
Your plan stays active until the paid period ends, then returns to the free plan. All friendships, letters, stamps and progress are always preserved — canceling never deletes anything.
Where is our information stored?+
Account data is stored in our cloud database with row-level security separating every family and classroom. Letters between families are only visible to those families' grown-ups and children.
What happens if Postlings has a data breach?+
We would tell affected families what happened, what information was involved, and what we are doing about it, and notify the authorities where the law requires. We would rather be judged on an honest response than claim breaches are impossible.
Our promise
Trust is earned with real protections, not reassuring words.
If anything on this page is unclear, or you spot something we should do better, we want to hear it. Start with the demo, read this page with your child, and join when you're ready.